HomeNewsNewsFinancial Services - BankingFootballGermany

Stuttgart renews with main sponsor Mercedes-Benz Bank

German Bundesliga football club VfB Stuttgart has extended its partnership with financial services company Mercedes-Benz Bank.

The new deal will run until June 2023. Mercedes-Benz Bank will retain its position as the main sponsor of Stuttgart and will benefit from continued brand exposure on the front of the club’s shirts.

The bank will also receive advertising space at Stuttgart’s stadium, the Mercedes-Benz Arena.

As part of the new deal, EQ, the electromobility brand of Mercedes-Benz’s parent company Daimler, will receive brand exposure on the sleeve of Stuttgart’s shirts. Mercedes-Benz Bank will also support Stuttgart’s esports team.

Stuttgart finished the 2018-19 Bundesliga season in 16th place and is currently preparing for a two-legged relegation play-off against 2.Bundesliga team Union Berlin.

Most recent

Italy’s top-tier clubs are set to lose millions of euros per season in sponsorship revenues from next season due to the government ban on betting advertising, which comes into force next month.

Chinese smartphone brand Oppo has combined the launch of its flagship Reno handset with its ICC Cricket World Cup campaign: #BeAShotmaker.

The French Tennis Federation (FFT) has struck two deals for the Roland-Garros grand slam tournament.

Spanish bank Santander has extended its LaLiga title sponsorship by one season – 2020-21 – at a similar fee, SportBusiness Sponsorship has learned. The deal was signed in March.