Insurance company Württembergische Gemeinde-Versicherung has agreed a three-year deal to become the new main sponsor of the German Athletics Association (DLV).
The agreement, which will run from 2020 to 2022, grants the Stuttgart-based company exposure on the kit of all German athletes.
Klaus Brachmann, chief executive of WGV, said: “We will significantly activate the partnership via big TV coverage, but especially via the new DLV digital distribution channels.”