HomeNewsNewsFinancial Services - InsuranceBasketballUSA

Big3 adds State Farm to sponsorship portfolio

The Big3 basketball league has gained another sponsorship boost ahead of its third season this summer by naming insurance company State Farm as its exclusive official insurer.

As part of the deal, State Farm will get branding on basket stanchion pads, centre court jumbotrons, and courtside LED signage at all Big3 venues this season.

The Illinois-based insurer will also be a presenting partner for the Big3 Basketball Tournament July 7 at State Farm Arena in Atlanta.

The professional three-on-three league for former NBA professionals, co-founded by hip hop star Ice Cube and entertainment executive Jeff Kwatinetz, also has commercial partnerships with Toyota, cannabidiol (CBD) oil brand cbdMD, Adidas and lifestyle brand Alex and Ani.

This year’s campaign begins June 22 at Little Caesars Arena in Detroit, and will be broadcast on CBS.

Read this: After teething troubles, Big3 basketball league begins to find its feet

Most recent

1XBet spent big to oust BetVictor as Liverpool's exclusive betting partner, and MG Motor upgraded its China deal to global

When the IMG agency was acquired by WME and Silver Lake Partners in 2014, some industry experts thought its marketing services arm, IMG Consulting, would be sold off under new management

Several Premier League clubs have seen uplifts of 40 per cent or more in the value of their front-of-shirt rights going into the 2019-20 season, SportBusiness Sponsorship has learned.

Tyre company Continental opted to upgrade to a premium stage finish sponsorship package at this year’s Tour de France