The Tel Aviv Stock Exchange (TASE) will become title sponsor of the Israeli Premier League from next season in a three-year deal.
Under the agreement, Israel’s top-tier football league will be named the ‘TASE League’. The deal includes signage and branding assets and bespoke digital content rights.
According to the the league’s official website football.co.il, the deal is worth NIS12m ($3.3m/€3m) over the contract.
ItaI Ben Zeev, chief executive of the Tel Aviv Stock Exchange, said: “In the last year, we have invested considerable effort in connecting the stock exchange to the general public and in increasing its involvement and participation in the success of the Israeli economy through the capital market.
“The strategic cooperation with the Premier League in soccer is an excellent and unique opportunity for us to join a strong and popular brand with wide exposure and, of course, to new and diverse audiences – men and women, adults and young people and families all over the country.”
The Tel Aviv Stock Exchange takes over the title role from the Israeli food-chain Japanika, which held the rights for one season.