EuroBic extends Liga Portugal deal

Liga Portugal, the organising body of the top two divisions of domestic club football, has extended its partnership with banking group EuroBic.

Under the extended contract, EuroBic will remain the official bank of Liga Portugal through to the end of the 2020-21 season.

EuroBic serves on the ‘Official Sponsor’ tier of Liga Portugal’s commercial roster alongside Nike.

Fernando Teixeira dos Santos, president of EuroBic, stressed the importance of the partnership “for the visibility and awareness of the EuroBic brand after its reformulation in 2017”.