Confectionery

Confectionary brand Skittles has agreed a long-term deal to become an official sponsor of the NFL American football league.

Multinational snack food company Mondelez has reached a deal to become an official sponsor of Australia’s football team ahead of the Fifa World Cup in Brazil.

USA Track & Field (USATF), the governing body for athletics in the United States, has entered into a seven-year partnership with confectionary producer Hershey that will focus on grassroots participation.

US multinational food and beverage corporation PepsiCo has announced a multi-year extension to its sponsorship agreement with Major League Baseball Properties, which has run for over 15 years.

English Premier League football club Manchester United has announced a three-and-a-half year agreement to make Thai company EuroFood its official confectionary partner in Cambodia, Laos, Myanmar, Thailand and Vietnam.

Food products manufacturer Mars has expanded its involvement in Australian rules football by signing a three-year deal to become the official confectionery partner of the AFL league.

US quick-service restaurant group Dunkin’ Brands has made its first entry into the English Premier League football market after agreeing a multi-year partnership with Liverpool.

Confectionery brand Mars has extended its partnership with the English Football Association by four years until July 2018.

The Canadian subsidiary of multinational food and beverage conglomerate Mondelez has announced a four-year deal to become an official supporter of the Canadian Olympic Committee.

NBA basketball team Orlando Magic has announced a host of new and renewed sponsorship agreements for the 2013-14 season.

The Italian subsidiary of Swiss chocolatier Lindt, Lindt Italia, has taken on the title sponsorship of the 2013 Italian Open golf tournament.

Confectionary brand Reese’s has been confirmed as the title sponsor of American football’s college showpiece the Senior Bowl.

Aperitif biscuits brand Belin has struck a deal with the French Football Federation to serve as an official sponsor of the France national team.

FC Barcelona-bound Brazil forward Neymar has further enhanced his endorsement portfolio after agreeing a two-year deal with confectionary brand Mentos.

MARS INCORPORATED was handed the 2012 NASCAR Marketing Achievement Award in Las Vegas this week in recognition of its 23-year association to the sport

LONDON 2012 Tier 2 sponsor Cadbury unveiled plans for its Olympic House this week, inviting visitors to experience the spirit of the Games in the "mythical world of Joyville"