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Genoa nets McVitie’s deal ahead of Serie A campaign

British biscuit manufacturer McVitie’s has agreed a shirt sponsorship deal with Serie A football club Genoa for the 2014-15 season.

Genoa launched its kits for the forthcoming campaign without a sponsor, but has now reached an agreement with Mc Vitie’s, which is owned by United Biscuits UK.

The financial terms of the agreement were not disclosed.

Genoa secured a 14th-place finish in Serie A in 2013-14.