Confectionery
French Football Federation signs latest sponsorship extension
The French Football Federation has extended its partnership with French biscuits brand Belin.
Major League Baseball signs snack foods partner
North America’s Major League Baseball has entered into a partnership with Utz Quality Foods.
Mars to support women’s, disabled football with new FA deal
Global food company Mars Wrigley Confectionery has signed a four-year extension to its partnership with the English Football Association.
Cricket Australia partners weigh up options amid ball-tampering scandal
Cricket Australia’s commercial partners are considering their options as the ball-tampering scandal arising from the national team’s Test match in South Africa continues to make headlines, both at home and abroad.
WWE renews Snickers partnership
US wrestling organisation WWE has extended its sponsorship deal with Mars-owned chocolate bar brand Snickers.
MLS signs cereal sponsor
Cereal company Post Consumer Brands has agreed a sponsorship deal with North America’s Major League Soccer.
Ice cream brand backs Gold Coast 2018
Peters Ice Cream has agreed a deal to sponsor the 2018 edition of the Commonwealth Games multi-sport event, which takes place in Australia’s Gold Coast region.
Dallas Stars partner with frozen yoghurt firm
Frozen yoghurt vending company Reis & Irvy’s has signed an innovative sponsorship deal with NHL ice hockey team the Dallas Stars.
Nigeria Football Federation continues sponsor drive with Cadbury deal
The Nigeria Football Federation has entered into a partnership with confectionery products manufacturer Cadbury.
Unilever broadens French Open association with Magnum deal
Unilever-owned ice cream brand Magnum has agreed a three-year deal to become a new partner of the French Open grand slam tennis tournament.
Mondelēz extends backing of British Paralympic Association
Multinational snack foods company Mondelēz International has extended its partnership with the British Paralympic Association.
Wrigley steps up Big Bash backing
Chewing gum brand Wrigley has upgraded its sponsorship of the Big Bash League to become a an official partner of the Australian Twenty20 cricket competition.
NWHL extends with key partner Dunkin’ Donuts
US ice hockey competition the National Women’s Hockey League has extended its partnership with coffee and baked goods chain Dunkin’ Donuts.
Italian Football Federation adds Goleador to sponsor roster
The Italian Football Federation (FIGC) has signed up confectionary brand Goleador as a new sponsor.
Juventus pens deal with M&M’s
Mars-owned chocolate brand M&M’s has entered into a partnership with Italian Serie A football club Juventus.
Heinz signs up with NFL’s UK arm
Multinational confectionary, food and beverage company Heinz has entered into a partnership with the UK division of the NFL American football league.
French Football Federation signs confectionary partner
The French Football Federation has entered into a partnership with confectionary company Carambar&Co.