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Dallas Stars partner with frozen yoghurt firm

Frozen yoghurt vending company Reis & Irvy’s has signed an innovative sponsorship deal with NHL ice hockey team the Dallas Stars.

As part of the agreement, the length of which was not disclosed, Reis & Irvy’s robotic frozen yoghurt vending machines will be placed in four of the team's Dr Pepper StarCenter community ice rinks in Euless, Plano, Frisco and McKinney, Texas.

The Froyo Robot concept launched in 2016. Since its launch, the Reis & Irvy’s franchise network has grown to more than 200 appointed franchisees across the US, representing over 1,000 robots domestically and internationally

Nick Yates, chairman of Generation Next Franchise Brands, the parent company of Reis & Irvy’s, said: “Our goal is to support each and every one of our franchisees by placing their robots within the best possible locations giving them the ultimate chance to succeed.

“We are providing Dallas Stars fans and Dr Pepper StarCenter patrons with an amazing froyo experience, while also sponsoring an exciting NHL team. This represents our vision for the perfect synergy between franchisee and location.”