The Italian Football Federation (FIGC) has signed up confectionary brand Goleador as a new sponsor.
Terms of the deal were not disclosed, but Goleador will serve as an official partner of the national team, commencing with Italy’s Fifa World Cup qualifier against FYR Macedonia tomorrow (Friday).
To mark the sponsorship, Goleador will change the packaging of its products to show images symbolic of the national team.
Earlier this week, the FIGC entered into a partnership with postal services provider Poste Italiane, which will serve as a top sponsor of the body until the end of 2018.