US ice hockey competition the National Women’s Hockey League has extended its partnership with coffee and baked goods chain Dunkin’ Donuts.
Dunkin’ Donuts became the league’s first official corporate sponsor for its inaugural season in 2015-16 and the new agreement will cover the 2017-18 campaign, which got underway at the weekend.
The company will continue to serve as the official coffee and quick service restaurant of the NWHL as part of the extended agreement.
Dunkin’ Donuts will continue to work with the league’s four franchises – Boston Pride, Connecticut Whale, Metropolitan Riveters and Buffalo Beauts – to provide young female players with private hockey clinics featuring team representatives.
The company’s branding will also appear on all team jerseys, signage, goal posts and behind each bench. It will receive further promotion at www.nwhl.zone and on each team website.
NWHL commissioner Dani Rylan said: “Dunkin' Donuts has been a fantastic partner and friend for the NWHL since the beginning, and their invaluable support of our league and commitment to our athletes has played a significant role in our success in bringing fans the chance to watch some of the best women's hockey players in the world.
“Through our Dunkin' Donuts clinics, young girls are not only able to visualise the dream of becoming professional players, they can learn first-hand from NWHL athletes. The NWHL truly runs on Dunkin', and on behalf of our teams and our players we could not be more pleased that Dunkin' Donuts will remain an important part of our league.”
Dunkin’ Donuts is the official coffee shop of the US women’s national team through an agreement with the USA Hockey governing body. It also serves as the official US coffee, donut and breakfast sandwich of the men’s NHL.