Confectionery
Hershey’s agrees NCAA extension
MLS partners with Kellogg’s brands ahead of new season
Premier League snacks on Cadbury partnership
NBA’s 76ers tuck into tasty partnership
Hershey hits the slopes with USSA
Snickers returns to feed hunger for WrestleMania 33
Snickers deal builds ELeague roster for second season
Mars-owned chocolate brand Snickers is the first new company to join esports’ ELeague for the competition’s second season, but ELeague is now keen to diversify its portfolio.
Barcelona seals Nestlé partnership
More partners sign on for Almaty’s Universiade
Confectionary products manufacturer Rakhat JSC and information security software developer Dr. Web have signed on as the latest sponsors of the 2017 winter Universiade multi-sport event, which will be held in Almaty, Kazakhstan.
Australian Open scoops up Häagen-Dazs partnership
Ice cream brand Häagen-Dazs has agreed a deal to sponsor the 2017 edition of the Australian Open grand slam tennis tournament.
ELeague signs up Snickers for second season
Mars-owned chocolate bar brand Snickers has agreed a deal to become an official sponsor of the ELeague esports competition.
49ers and Ravens sign up partners for new NFL season
The San Francisco 49ers and Baltimore Ravens NFL American football franchises have agreed new partnerships ahead of their opening games of the 2016-17 season in the coming days.
Milka lands main sponsorship deal with Four Hills Tournament
Swiss chocolate brand Milka has agreed a deal to become a main sponsor of the Vierschanzentournee, the showpiece ski jumping series that is also known as the Four Hills Tournament.
Juventus feeds its sweet tooth with Balocco extension
Confectionery company Balocco has extended its partnership with Italian Serie A football club Juventus.
Müller partners with British Athletics for summer events
Yoghurt and dairy pudding manufacturer Müller has entered into a partnership with the British Athletics governing body.
M&M’s sweeten the deal for New York Mets
Mars-owned chocolate brand M&M’s has entered into a partnership with Major League Baseball franchise the New York Mets.
Hershey lands USA Gymnastics partnership
Confectionery group Hershey has entered into a partnership with the USA Gymnastics national governing body.
Coe ‘angered’ by Nestle’s termination of IAAF partnership
Sebastian Coe, the president of the International Association of Athletics Federations, has said he is “angered and dismayed” by food and beverage company Nestle’s decision to terminate its partnership of the governing body.