French Football Federation signs latest sponsorship extension

The French Football Federation has extended its partnership with French biscuits brand Belin.

The new three-year deal will run until 2021. Belin first partnered with the FFF in 2013 and supports the country’s men’s, women’s and youth national teams.

The new deal has been signed ahead of this summer’s Fifa World Cup in Russia, where France has been drawn alongside Australia, Denmark and Peru in Group C.

Belin becomes the fifth company to renew its partnership with the FFF in recent weeks, joining Coca-Cola, Crédit Agricole, Brioche Pasquier and EDF.

Belin is owned by confectionery, food and beverage company Mondelēz International.