FAI signs snack partner

The Football Association of Ireland has entered into a multi-year partnership with snack foods producer Fulfil.

As part of the agreement, Fulfil will invest in a passing skills machine, which will be used by Ireland internationals for commercial activities and loaned out by the FAI to clubs around the country.

The machine will be used on match days at Dublin’s Aviva Stadium to promote the partnership, while it will also feature in social media content.

Fulfil will also benefit from perimeter advertising at men’s senior home internationals and receive access to players for promotional content, while the FAI logo will appear on the company’s packaging and promotional material.

Fulfil’s co-founders, Niall McGrath and Tom Gannon, both play and coach junior teams and it is hoped the partnership will aid the development of grassroots football in Ireland.

FAI chief executive John Delaney said: “It's a great product from a fantastic Irish company, which is steeped in grassroots football.

"Niall and Tom know the game from its growth in the community right up to the international scene, which makes them perfect partners for the FAI."