Clothing & Accs.
Pac-12 signs up new sponsor, extends with Geico
The Pac-12 US college sports conference has agreed a new sponsorship deal with sunglasses brand Maui Jim and extended a partnership with insurance firm Geico.
Tudor adds World Rugby to sponsorship portfolio
Swiss watchmaker Tudor has agreed a wide-ranging partnership with World Rugby to sponsor a host of upcoming national team events.
Hublot partners with Cricket Australia for Ashes summer
Swiss watchmaker Hublot has agreed a deal to sponsor the Cricket Australia national governing body.
McLaren, Renault partner with clothing brands
Formula One motor-racing teams McLaren and Renault have agreed sponsorship deals with Spanish clothing brand Kimoa and French sportswear company Le Coq Sportif, respectively.
Team Sky links up with Henri Lloyd
UCI WorldTour cycling outfit Team Sky has signed a new partnership with British clothing brand Henri Lloyd.
Casio extends Toro Rosso partnership
Formula One motor racing team Toro Rosso has renewed its partnership with Japanese watch manufacturer Casio.
ATP on time with Rolex extension
The Association of Tennis Professionals, which operates the men's ATP World Tour, has extended its partnership with Swiss watchmaker Rolex.
Formula E suits up for new season with Hugo Boss
German fashion house Hugo Boss and the Formula E electric car-racing series have today (Monday) confirmed the signing of a new sponsorship agreement.
Polar extends backing of Ski Classics
Performance sports watch company Polar has extended its sponsorship of the Ski Classics series of long-distance skiing events.
Tissot adds NBL to basketball portfolio
Swiss watchmaker Tissot has entered into a partnership with Australia’s National Basketball League (NBL) club competition.
Rolex renews World Sailing partnership
Swiss watchmaker Rolex has extended and expanded its partnership with World Sailing, the sport’s global governing body.
Roma partners with Hugo Boss, Milan signs Konami deal
Italian Serie A football clubs AS Roma and AC Milan have entered into partnerships with German fashion house Hugo Boss and video game developer Konami, respectively.
Prada becomes main sponsor of America’s Cup
Italian fashion house Prada has agreed a deal to become the new main sponsor of the America’s Cup sailing event.
Omega adds Volvo Ocean Race to sailing portfolio
Swiss watchmaker Omega has agreed a deal to sponsor the 2017-18 edition of the Volvo Ocean Race sailing event.
Tag Heuer returns to back Chinese Basketball Association
Swiss watch manufacturer Tag Heuer has rekindled its ties with the Chinese Basketball Association, the sport’s top-tier league in the country.
Rolex renews Australian F1 Grand Prix partnership
Swiss watchmaker Rolex has extended its title sponsorship agreement with the Australian leg of the Formula One motor-racing world championship.
Fiba extends with top-tier partner Tissot
Swiss watchmaker Tissot has renewed its partnership with the International Basketball Federation (Fiba).
Longines extends FEI agreement
Swiss watchmaker Longines has signed a long-term partnership with the International Equestrian Federation’s (FEI) Nations Cup Jumping.