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Polar extends backing of Ski Classics

Performance sports watch company Polar has extended its sponsorship of the Ski Classics series of long-distance skiing events.

The deal will run for a further three years, after an initial two seasons of partnership. 

Under the agreement, Polar will continue as the official timing partner for the championship.

“Polar is the leading company in their segment and together with them we have several possibilities to create new features for our athletes and fans,” said Ski Classics chief executive, David Nilsson.