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Rolex renews Australian F1 Grand Prix partnership

Swiss watchmaker Rolex has extended its title sponsorship agreement with the Australian leg of the Formula One motor-racing world championship.

The new agreement covers the 2018 event, which will officially be called the Formula 1 Rolex Australian Grand Prix.

Next year’s Australian Grand Prix will mark Rolex’s sixth consecutive race as the title sponsor. The season-opening event will take place from March 22-25.

Rolex has an established presence across Formula One, having replaced fellow Swiss brand Hublot as the official timepiece and official timekeeper of the series in December 2012. 

The 2017 Australian Grand Prix was won by Sebastian Vettel, marking the drivers’ first win since the 2015 Singapore Grand Prix.