Swiss watchmaker Longines has signed a long-term partnership with the International Equestrian Federation’s (FEI) Nations Cup Jumping.
Longines will become the series’ title partner as part of an extension to a deal to remain as an FEI top-tier partner.
Under the deal, next month’s final will be renamed the Longines FEI Nations Cup Jumping Final, with the Longines FEI Nations Cup Jumping Series to begin in 2018.
The initial deal with the global governing body of equestrian sport had another five years yet to run.
Longines will also remain as a title partner of the FEI World Cup Jumping Western European League. In addition, the Swiss watchmaker will continue as the official timekeeper and official watch of the FEI.
“This new and extended agreement with Longines is the most significant in the history of the FEI and possibly even in the history of equestrian sport,” FEI president Ingmar De Vos said. “It doesn’t just secure the long-term future of our flagship team series, the FEI Nations Cup, it provides the whole industry with a previously unseen level of support.”