Tudor adds World Rugby to sponsorship portfolio

Swiss watchmaker Tudor has agreed a wide-ranging partnership with World Rugby to sponsor a host of upcoming national team events.

The seven-year deal names Tudor as the official timekeeper of the 2019 and 2023 Rugby World Cups, the 2021 Women’s Rugby World Cup, the Rugby World Cup Sevens in 2018 and 2022, and the annual World Rugby U20 Championship. World Rugby said the deal marks biggest of its kind for the federation.

Tudor will also be a presenting partner for the World Rugby Hall of Fame and the World Rugby Breakthrough Player Award at the 2017 and 2018 editions of the body’s annual awards ceremony in Monaco. The 2017 ceremony took place in Monaco yesterday (Sunday).

World Rugby chairman Bill Beaumont said: “We are excited about our long-term partnership with Tudor. In line with Tudor’s ‘Born to Dare’ mantra, World Rugby is on a mission to grow our sport beyond its traditional markets and communities and we are looking forward to working with Tudor to further the projection of rugby in a global context.”

Tudor also holds a partnership with New Zealand Rugby. The two parties extended their relationship in May, although the length of the new deal was not disclosed.