Wine
NBA sets out restrictions for jersey sponsorship
The NBA will impose restrictions on the types of jersey sponsorships that will be allowed in the North American basketball league, according to US sports broadcaster ESPN.
Prosecco tops up WorldSBK involvement
Italian wine brand Prosecco DOC has expanded its partnership with the Superbike World Championship (WorldSBK) motorcycling series by becoming the main event partner of the upcoming race weekend in the Netherlands.
Japanese baseball league toasts Wolf Blass partnership
Australian winery Wolf Blass has entered into a partnership with Nippon Professional Baseball, the operator of Japan’s domestic league.
Lions toast new wine partnership
New Zealand wine brand Mud House Wines has entered into a partnership with the British and Irish Lions rugby union team.
NBA China raises a glass to Wolf Blass partnership
The NBA China division of North America’s National Basketball Association has entered into a multi-year partnership with Australian winemaker and distributor Treasury Wine Estates.
Beijing Enterprises Group becomes Fiba’s first partner for new competition cycle
The International Basketball Federation (Fiba) has signed Chinese conglomerate Beijing Enterprises Group as its first international partner under the governing body’s new competition system.
LTA toasts new wine partner
Global wine business Accolade Wines has entered into a partnership with the Lawn Tennis Association, the governing body for tennis in the UK.
TWE secures long-term Melbourne Cup extension
Global winemaking and distribution company treasury Wine Estates (TWE) has extended its long-term partnership with Australian annual horseracing event the Melbourne Cup.
McLaren toasts Chandon partnership
Formula One motor-racing team McLaren has unveiled a partnership with Chandon, a sparkling wine brand of the Moët Hennessy group.
Bologna toasts new partnership
Italian wine production company Umberto Cesari has entered into a partnership with Bologna, which plays in Serie A, the top division of domestic club football.
Inter Milan adds Jiuxian to commercial basket
Chinese online alcoholic beverage retailer Jiuxian has secured a regional partnership with Italian Serie A football team Inter Milan.
William Hill adds to PGA Tour’s commercial bouquet
Golf’s PGA Tour has agreed a three-and-a-half year partnership with William Hill Estate Winery.
Taylors Wines scores with Australian rugby partnership
South Australian winery Taylors Wines has reached an agreement to become an official partner of Australia’s national rugby union team.
Wolf Blass teams up with AFL for new season
Australian winery Wolf Blass has agreed a deal to become the official wine of the AFL Aussie rules football league.
Cono Sur expands Tour de France involvement
Chilean wine brand Vina Cono Sur has signed an extended three-year sponsorship deal with the Tour de France cycling race.
Premiership Rugby seals early extension with wine partner
Premiership Rugby, which operates the top division of rugby union in England, has extended a partnership with wine brand Bodega Trivento.
New Jersey Devils dine out on new deals
NHL ice hockey team New Jersey Devils has entered into commercial partnerships with Chilean wine brand Casillero del Diablo and Denver-based restaurant chain Smashburger.
Barcelona toasts extended deals with Castle Brewery and Freixenet
Spanish Liga football club Barcelona has extended its partnerships with South African firm Castle Brewery and Catalonia-based cava producer Freixenet.