Formula One motor-racing team McLaren has unveiled a partnership with Chandon, a sparkling wine brand of the Moët Hennessy group.
As part of the long-term deal, McLaren is set to display Chandon branding on its cars.
Ron Dennis, McLaren Technology Group chairman and chief executive, said: “The fit between Chandon and McLaren Honda is a natural one with both sharing a passion to innovate in whatever we do, combined with a unique style and approach.”
The deal was signed by Dennis and Christophe Navarre, chairman and chief executive of Moët Hennessy. Navarre added: “This is a rich new occasion to bring our fans together around the world, and to enjoy the depth of this connection.”
McLaren has been enduring challenges from a sponsorship perspective and has raced without a title sponsor this season after also failing to secure a main backer for the 2014 campaign.