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NBA sets out restrictions for jersey sponsorship

The NBA will impose restrictions on the types of jersey sponsorships that will be allowed in the North American basketball league, according to US sports broadcaster ESPN.

Last month, the NBA announced that it would permit the sale of jersey sponsorships from the 2017-18 season, as part of a three-year pilot programme.

ESPN reported that the NBA had informed teams that they would not be able to sell jersey sponsorship space to companies involved with alcohol, gambling, politics or tobacco.

Media companies will also be prohibited from becoming jersey sponsors, as will any competitors of Nike, the global sportswear giant that has an exclusive kit deal in place with the NBA.

The NBA’s 30 teams will be responsible for selling their own jersey sponsorships.