Coffee & Tea

Bundesliga club Borussia Dortmund has signed a new partnership with German coffee brand Melitta Group

Tea and coffee products manufacturer Instacup has agreed a deal to sponsor this year’s edition of the European Games multi-sport event in Minsk, Belarus.

Formula One motor racing team McLaren has signed its second new sponsor in the space of a week after agreeing a multi-year deal with drinks brand Huski Chocolate

Coca-Cola Japan and Japanese food company Ajinomoto have expanded their sponsorships of the Tokyo 2020 Olympic and Paralympic Games to include a newly-added business category around coffee products

Italian Serie A football club Lazio has signed a sponsorship deal with coffee brand Caffè Mamanero.

Italian coffee brand Lavazza has made its first entry into Premier League sponsorship, after striking new deals with two of the league’s biggest clubs.

Ascot Racecourse has renewed sponsorship agreements with coffee brand Lavazza, jeweller Garrard and mineral water brand Harrogate Water.

Euroleague Basketball, which organises continental club competitions in Europe, has agreed sponsorship deals with Italian coffee brand Caffè Buscaglione and financial services company Eurobank for the Final Four stage of its EuroLeague competition.

Italian Serie A football club Juventus has agreed a sponsorship deal with Chinese tyre manufacturer Linglong.

Italian coffee brand Lavazza has made its first entry into Premier League sponsorship, after striking new deals with two of the league’s biggest clubs.

Napoli has become one of the first clubs in Italy’s Serie A to make use of the new space available for sponsors on the rear of club shirts, in its deal this month with Italian coffee maker Caffè Kimbo.

Trek Factory Racing's search for a co-title sponsor was “far more challenging than [the team] had anticipated” but the organisation believes its three-year agreement with coffee brand Segafredo Zanetti will take it to the next competitive level.

French hotel group Accor last month signed a three-year deal with the French Federation of Tennis (FFT) from 2015 to 2017 to become an Official Supplier of the French Open. 

English Premier League football club Manchester United has entered into a multi-year partnership with Germany-based coffee company Melitta.

Italian Serie A football clubs Inter Milan and AS Roma have agreed sponsorship deals with sports technology company Nilox and coffee brand Kimbo, respectively.

Italian espresso producer Segafredo Zanetti has entered into a partnership with Juventus, which plays in the country’s Serie A top-tier club football competition.

Italian coffee company Lavazza has agreed a three-year extension to its partnership with the Wimbledon tennis championships

Italian coffee brand Segafredo Zanetti has upgraded its partnership with the Giro d’Italia to take on sponsorship rights to the cycling race’s points classification jersey.

Swiss food and drink producer Nestlé has signed a two-year deal with the Caribbean Premier League (CPL) Twenty20 cricket tournament.

Coffee brand Nespresso has renewed its sponsorship deal with sailing outfit Team New Zealand.

Coffee and baked goods chain Dunkin’ Donuts has bolstered its sports portfolio by entering into a partnership with the Philadelphia 76ers NBA basketball team.

Italian coffee brand Segafredo Zanetti has extended its co-title sponsorship agreement with UCI WorldTour cycling team Trek-Segafredo by a further two years.

Italian Serie A football club AC Milan has extended its partnership with coffee roasting and blending company Kimbo.

Italian Serie A football club Pescara has named coffee brand Saquella Caffè as its new main sponsor.

Neapolitan coffee brand Caffe Kimbo has extended sponsorship deals with 16 football clubs across Italy's Serie A top tier and Serie B second tier.

The San Francisco 49ers and Baltimore Ravens NFL American football franchises have agreed new partnerships ahead of their opening games of the 2016-17 season in the coming days.

Australian NRL rugby league team Canberra Raiders has agreed a shirt sponsorship deal with Dare Iced Coffee.

Drinks products manufacturer Milo has agreed a deal to sponsor the 2017 edition of the Southeast Asian Games multi-sport event, which will be staged in the Malaysian capital of Kuala Lumpur.

The England and Wales Cricket Board has extended its partnership with tea producer Yorkshire Tea.

Coffee and baked goods chain Dunkin’ Donuts has entered into a partnership with USA Hockey, the governing body for ice hockey in the United States.

UCI WorldTour cycling team Trek Factory Racing has signed Italian coffee brand Segafredo as its new co-title sponsor.

Italian coffee products manufacturer Lavazza has become the first food and beverages company to partner each of the four tennis grand slams after agreeing a deal with the Australian Open.

US premium coffee company Marley Coffee has extended its partnership with NFL American football franchise the Denver Broncos.

Italian Serie A football club AC Milan has signed a one-year sponsorship deal with Kimbo, the coffee roasting and blending company.

Italian Serie A football club Napoli has agreed a partnership with Neapolitan coffee brand Caffè Kimbo.

Italian coffee brand Lavazza has enhanced its presence at tennis’ grand slam events by becoming an official supplier of the French Open.

Snack food and beverage multinational Nestle has reached an agreement for its Azerbaijani subsidiary to serve as the official confectionery supplier of the Baku 2015 European Games.