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Borussia Dortmund grabs coffee partnership with Melitta

Bundesliga club Borussia Dortmund has signed a new partnership with German coffee brand Melitta Group.

Under the multi-year deal, Melitta will become the Official Coffee Partner of Borussia Dortmund from this season.

Melitta will have exclusive supply rights at all official club premises, including the Signal Iduna Park stadium, club offices and training ground.

In an official statement, Melitta said it will supply at least 3,500 kilos of coffee to Borussia Dortmund every year.

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In other rights, Melitta will be able to produce co-branded TV commercials, licensed products, and will have a branding presence at Borussia Dortmund press conferences and digital channels.

Volker Stühmeier, member of the executive board at Melitta, said: “After our very successful cooperation with Manchester United, we are proud to expand our involvement in football with one of the most successful and popular clubs in Germany.”

Two years ago, Melitta signed a multi-season deal as the Official Coffee Partner of Manchester United.

During the 2017-18 season, Man Utd sold 46-per-cent more coffee at Old Trafford compared to the previous season, prompting Melitta to upgrade its Regional Partner deal to Global Partner status from 2018-19 onwards.