Italian espresso producer Segafredo Zanetti has entered into a partnership with Juventus, which plays in the country’s Serie A top-tier club football competition.
The deal will run for three years, from the 2017-18 season until 2019-20.
Segafredo will serve as the official coffee of Juventus and distribute its products in bars, dining areas and hospitality facilities inside the team’s Allianz Stadium home ground.
In addition, Segafredo will be able to use official Juventus imagery in marketing campaigns around the world.