English Premier League football club Manchester United has entered into a multi-year partnership with Germany-based coffee company Melitta.
Terms of the deal were not disclosed, but it was confirmed that Melitta will now serve as the team’s exclusive coffee partner in Europe.
Melitta coffee machines and makers will be installed in Executive Club boxes and hospitality areas inside the team’s Old Trafford home stadium.
The company will also support the club with the refurbishment of the Red Café at the stadium. The upgraded facility will now feature a coffee bar, as well as a new dining area within the main restaurant.
In addition, Melitta will release a collection of United-branded coffee machines, while fans will be able to access a range of special discounts on Melitta products.