Betting

Ice Hockey

Betting operator Unibet has struck a deal to serve as the main sponsor of the HockeyAllsvenskan, the top division of ice hockey in Sweden. Unibet said that the deal is worth SEK25m (€2.3m/$2.6
Esports

Global online bookmaker Betway has signed a new six-figure front-of-shirt deal with French-Chinese esports team PSG.LGD
Football

Premier League football club Watford has signed a new front-of-shirt partnership with Sportsbet.io. In an official statement, Watford said the deal is the largest sponsorship in the club’s history.
Football

Newly-promoted Premier League club Aston Villa has signed its first ever shirt sleeve deal with Asian betting and gaming brand BR88
Football

Premier League football club Arsenal has signed a new partnership with online sportsbook and casino platform VBET
Athletics

Italy’s top-tier clubs are set to lose millions of euros per season in sponsorship revenues from next season due to the government ban on betting advertising, which comes into force next month.
Horse Racing

UK betting exchange platform Betfair has signed as the new title sponsor of the Northumberland Plate Festival and Fighting Fifth Hurdle race.
Netball

UK bookmaker Betfred has agreed a sponsorship deal with the 2019 Netball World Cup
Football

English Championship club Nottingham Forest has signed a record-breaking front-of-shirt deal with the Football Index stock market platform
Table Tennis

Online gaming company Wellbet has agreed a deal to sponsor the upcoming Australian Open table tennis event in Geelong. Wellbet agreed the deal with the International Table Tennis Federation (ITTF)
Football

Campeonato Brasileiro Série A club Bahia has signed a new partnership with online sportsbook and casino brand Casa de Apostas ('House of Gambling').
Football

English Championship football club Birmingham City has agreed a deal for bookmaker BoyleSports to become its new principal partner
Football

English Premier League football club Wolverhampton Wanderers has signed a record sponsorship deal with ManBetX
Football

English Premier League football club Burnley has signed Asian betting brand LoveBet as its new main sponsor. The three-season deal will run from 2019-20 to 2021-22
Baseball

Major League Baseball franchise the Texas Rangers have agreed a multi-year partnership with Choctaw Casinos & Resorts that will ensure the two parties’ association continues for the team’s move into its…
Rugby Union

Premiership Rugby, England’s top-flight rugby union league, has struck an Official Betting Partner deal with online casino and betting brand BetUK.com. BetUK.c
Football

Campeonato Brasileiro Série A club Cruzeiro has signed new partnerships with photovoltaic power brand Energea and betting brand Casa de Apostas.
Football

Global sportsbook and casino brand Betway has paid a new record fee to extend its partnership with Premier League club West Ham