Bars, Clubs & Restaurants
KFC backs New Zealand’s Super Rugby teams
Global fast-food restaurant chain KFC has agreed to sponsor the five New Zealand-based franchises taking part in this year’s Super Rugby competition.
Tim Hortons renews and expands Canadian curling deal
Restaurant chain Tim Hortons has extended its sponsorship deal with the Canadian Curling Association through 2018.
McDonald’s signs up to partner Sochi’s Paralympics
McDonald’s has signed an agreement to become a national partner of the Sochi 2014 Paralympic winter Games.
Yankees serve up Papa John’s partnership
Pizza company Papa John’s International has signed a deal to become the official pizza of MLB baseball team New York Yankees.
NBA’s Magic firms up sponsorship portfolio for new season
NBA basketball team Orlando Magic has announced a host of new and renewed sponsorship agreements for the 2013-14 season.
McDonald’s kicks-off expanded deal with PSG
Multi-national fast-food chain McDonald’s has sealed a two-year extension to its partnership with French Ligue 1 football club Paris Saint-Germain.
Coyotes in long-term deal with Levy Restaurants
NHL ice hockey team the Phoenix Coyotes has signed a 15-year agreement to make Levy Restaurants the exclusive restaurant partner at its Jobing.com Arena.
Burger King seals wide-ranging NCAA sponsorship
Fast-food restaurants company Burger King has entered into a three-year partnership with National Collegiate Athletic Association broadcaster partners CBS Sports and Turner Broadcasting System to become the official quick service restaurant of the NCAA.
Asian Tour feeds commercial hunger with Subway partnership
US-headquartered multinational sandwich chain Subway has entered into a commercial agreement to become the official quick service restaurant of golf’s Asian Tour.