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Asian Tour feeds commercial hunger with Subway partnership

US-headquartered multinational sandwich chain Subway has entered into a commercial agreement to become the official quick service restaurant of golf’s Asian Tour.

Celebrating its 10th season this year, the Asian Tour will promote Subway across its global platforms, including television broadcasts reaching 180 nations and its official website.

Subway will use the promotional tagline ‘Where Winners Eat’ to increase visibility through on-site advertising and activation at Asian Tour events including the Venetian Macau Open, Indonesia Open and the tour’s season-ending event in Malaysia.

Terms of the deal were undisclosed.