OLYMPIC SPONSOR McDonald’s has got into hot water over a Twitter campaign designed to encourage customers to share their happy experiences of the fast food chain. McDonalds bought two ‘promoted tweets’ but their hastag #McDStories was hijacked by disgruntled diners who unleashed a stream of angry messages. Their grievances ranged from food poisoning to employee pay and animal welfare and the flood of bad news stories forced McDonald’s to pull the ad campaign which was quickly dubbed “McFail”.
This content is available to SportBusiness Sponsorship subscribers only
Talk to our team of experts about a subscription today
Already have an account? Sign in here