Bars, Clubs & Restaurants

Pizza restaurant chain Little Caesars has agreed a deal with the Detroit Red Wings to become the naming rights partner of the NHL ice hockey franchise’s future home arena.

Fast food chain Red Rooster has entered into a three-year partnership with V8 Supercars, while the Australian motor racing series has reportedly agreed a title sponsorship deal with the Virgin Australia airline.

Pizza restaurant chain Papa John’s now has central deals with two of the four major US leagues after replacing rivals Domino’s in Major League Baseball. The brand also has a multi-year deal in place with the National Football League under an agreement that was renewed in 2013.

Pizza restaurant and delivery company Domino’s has agreed a deal to become title sponsor of Ligue 2, the second tier of club football in France.

Steakhouse restaurant chain Rock & Ribs has entered into a partnership with Campeonato Brasileiro Serie A football club São Paulo.

Major League Baseball has entered into a multi-year partnership with pizza delivery company Papa John’s.

Restaurant chain KFC has agreed a four-year contract extension to continue as the title sponsor of international Twenty20 cricket in South Africa.

Coffee and baked goods chain Dunkin’ Donuts has entered into a multi-year partnership with the Madison Square Garden Company, the New York-based sports and entertainment firm that oversees the running of some of the US city’s leading sports franchises.

French Ligue 1 football club Paris Saint-Germain has extended its partnership with fast-food giant McDonald’s.

The top netball division in Australia and New Zealand, the ANZ Championship, has agreed a partnership with café chain The Coffee Club.

International restaurant chain Pizza Hut has agreed partnerships with two major sports franchises in the US city of Dallas, Texas.

American collegiate athletics body the Atlantic Coast Conference has agreed a partnership with restaurant operator and franchisor Bojangles.

NBA basketball team the Charlotte Hornets has teamed up with local restaurant Queen City Q.

The German Football Association (DFB) has agreed a three-year extension to its long-standing partnership with fast-food restaurant chain McDonald’s.

Bidvest Foodservice, a subsidiary of international investment holding company Bidvest, will partner both English Premiership rugby union outfit Newcastle Falcons and Newcastle Thunder, which competes in the third tier of English rugby league, for the 2015-16 season.

Global fast-food restaurant chain McDonald’s has renewed its partnership with the West Australian Football League Aussie rules competition.