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KFC dishes up T20 renewal with Cricket South Africa

Restaurant chain KFC has agreed a four-year contract extension to continue as the title sponsor of international Twenty20 cricket in South Africa.

The agreement with Cricket South Africa means the company will continue to back the KFC T20 International series through to 2020. KFC has served in this role since 2011 and will also continue to support the KFC Mini-Cricket programme until 2025.

The announcement was made today (Friday) ahead of the opening T20 game between South Africa and England at Newlands in Cape Town.

KFC South Africa chief marketing officer Mike Middleton said: “Our sponsorship of the KFC T20 Internationals, together with the KFC Mini-Cricket programme, enables us to take cricket development in South Africa to the next level and to hopefully unearth the next generation of Proteas. Getting kids active and closer to their heroes are among the primary goals of the KFC Mini-Cricket programme and the KFC T20 Internationals greatly assist us in achieving these objectives.”

Five KFC T20 Internationals are scheduled for the summer of 2016, with South Africa taking on England in a two-match series, followed by Australia in a three-match series, before departing for the Twenty20 World Cup in India.