Banking
MotoGP’s Yamaha boosts sponsorship roster for new season
MotoGP motorcycling team Yamaha Factory Racing has announced a trio of commercial deals ahead of the 2014 season.
ABN Amro: Bank moves to consolidate focus on key market
State-owned Dutch bank ABN AMRO is set to overhaul its sponsorship strategy in the summer of 2014 and stablise its focus on partnerships with properties in the Netherlands, Ernst Boekhorst, manager of sponsoring and events at ABN AMRO and director of the ABN AMRO foundation, told Sports Sponsorship Insider.
Portland Trail Blazers extend with Wells Fargo
Banking and financial services holding company Wells Fargo has agreed to extend its sponsorship of North American NBA basketball team Portland Trail Blazers through to the end of the 2015-16 season.
McLaren extends with Santander, brings legal firm on board
The McLaren Mercedes Formula One motor-racing team has extended its long-term sponsorship deal with Spanish banking group Santander and entered into a new corporate partnership with legal practice Norton Rose Fulbright.
Edmonton Oilers latest NHL franchise to team with Scotiabank
Scotiabank has sealed a six-year deal to become the official bank of NHL team Edmonton Oilers, further increasing the banking group’s presence in Canadian ice hockey.
Saxo Bank steps into F1 with Lotus
Danish online trading investment group Saxo Bank has announced a one-year sponsorship agreement with Lotus F1, easing the financial concerns surrounding the Formula One motor racing team.
Swiss-Ski banks on Raiffeisen
ABN Amro seals World Tennis Tournament extension
State-owned Dutch bank ABN Amro has reached a deal with the Ahoy Rotterdam venue to extend its title sponsorship of the ATP World Tour World Tennis Tournament.
ADIB extends Arabian Gulf League partnership
UAE banking group Abu Dhabi Islamic Bank has signed a three-year extension of its sponsorship of the Arabian Gulf League football competition.
Tinkoff deal to follow Tinkov’s cycling acquisition
Russian online bank Tinkoff Credit Systems is expected to become lead partner of the newly-named Tinkoff-Saxo cycling team in a three-year deal, from 2014 to 2016, following the acquisition of the team this month by the bank’s majority shareholder Oleg Tinkov.
PC Financial takes naming rights to new PGA Tour Canada event
PC Financial, the banking service of the Loblaw Companies group, has secured the title sponsorship for the PGA Tour Canada’s new golf tournament at Point Grey Golf and Country Club in Vancouver.
Deutsche Kreditbank renews with German Athletics Federation
German banking group Deutsche Kreditbank (DKB) has extended its sponsorship of the German Athletics Federation (DLV) until 2018.
HSBC converts ARU partnership
The Australian Rugby Union has announced HSBC as the official banking partner to its national team in a three-year deal running until 2016.
Credit Agricole teams up with OGC Nice
French retail banking group Credit Agricole has confirmed a partnership with football club OGC Nice, which competes in the country's top-tier Ligue 1.
Yes Bank invests in Hockey India League
Indian private banking group Yes Bank has signed a multi-year sponsorship agreement with the Hockey India League ahead of its 2014 season.
Manchester United banks Banif partnership
English Premier League football club Manchester United has announced a four-year financial services partnership with Maltese commercial bank Banif Bank.
Itau banks on CBF for eight more years
Banking group Itau has extended its sponsorship of the Brazilian Football Confederation (CBF) by a further eight years.
OCBC Bank signs up as premier partner of Singapore Sports Hub
Singapore-headquartered OCBC Bank has been announced as the premier founding partner of the Singapore Sports Hub development in a 15-year deal.