Yes Bank invests in Hockey India League

Indian private banking group Yes Bank has signed a multi-year sponsorship agreement with the Hockey India League ahead of its 2014 season.

The terms of the deal were undisclosed, but the Economic Times newspaper said HIL is targeting $6m (€4.4m) in annual sponsorship revenue from six major sponsors.

Motorcycle manufacturer Hero came on board as title sponsor for HIL’s inaugural season last year, while telecommunications giant Airtel will continue as an associate sponsor alongside Yes Bank.

The maiden HIL campaign featured five teams, which all return for the 2014 season in January alongside Odisha-based newcomer Kalinga Lancers.