Automobile Manufacturing

The National Basketball Association has agreed a deal with Kumho Tire to make the US arm of the Korean multinational tyre manufacturer the official tyre of the NBA and NBA Development League in the US and South Korea.

USA Triathlon has announced multi-year renewals with four of its existing sponsors, Competitor Group, FuelBelt, NormaTec and Avis Budget Group.

English Premier League team Arsenal has entered into a long-term commercial agreement with Cooper Tire Europe, effective from the 2014-15 football season.

Italian automotive manufacturer Maserati will return as title sponsor of the 2014 US Open Polo Championship.

Australian fuel and lubricant distributor Tropic Petroleum has upgraded its existing deal with NRL rugby league team North Queensland Cowboys to become a major sponsor for the 2014 season

Japanese automotive manufacturer Toyota has secured an 11-year naming rights deal at iconic US motor-racing venue Daytona International Speedway.

Car retailer Peter Vardy has agreed a deal to become the official vehicle partner of Scottish Rugby, the governing body of rugby union in the country.

German automotive manufacturer BMW has signed a multi-year extension to its title sponsorship of the Berlin Marathon.

German tyre manufacturer Continental has expanded its partnership with Uefa to sponsor international qualification matches played under the jurisdiction of European football’s governing body from 2014 to 2017.

Carmaker Audi’s far-reaching involvement in winter sports sits as one of four cornerstones in the brand’s wider sponsorship approach, Florian Zitzlsperger, head of sports marketing at Audi, told Sports Sponsorship Insider. The three remaining cornerstones in Audi’s wider strategy are: motorsport, football and golf.

Japanese tyre manufacturer Yokohama has signed a multi-year agreement with the Robert Trent Jones Golf Trail organisation to be the title sponsor of the Ladies Professional Golf Association tournament in Prattville, Alabama.

Mixed martial arts series the Ultimate Fighting Championship has announced a two-year extension to its sponsorship deal with the US arm of Japanese tyre manufacturer Toyo Tires.

MotoGP motorcycling team Yamaha Factory Racing has announced a trio of commercial deals ahead of the 2014 season.

Irish sponsorships picked up two of the most prestigious awards at the ESA Excellence Awards last night, with Liberty Insurance winning the Business to Consumer category for its joint sponsorship of Gaelic Athletic Association sports, hurling and camogie, and Electric Ireland winning the gold medal in the ESA Best of Europe category for its sponsorship of Team Ireland in the London Olympics 2012.

The organising committee for Toronto’s staging of the 2015 Pan American and Parapan American Games has made a double addition to its commercial portfolio by agreeing deals with CAA South Central Ontario and Allstream.

Vauxhall Motors has added to its UK football sponsorship portfolio with a deal to become the official automotive partner of English Premier League club Liverpool.