Automobile Manufacturing

Australian Rules Football

AFL Aussie rules football team Melbourne FC has extended its jersey sponsorship deal with motoring logistics company Automotive Holdings Group.
Netball

Japanese automotive manufacturer Nissan has entered into a wide-ranging partnership with the Netball Australia national governing body.
Football

German automotive manufacturer Audi has entered into a Canada-focused partnership with North America’s Major League Soccer.
Sailing

Dongfeng Motor Corporation has been named as the title sponsor of a Chinese team that will compete in the 2017-18 edition of the Volvo Ocean Race sailing event.

Golf

The World Cup of Golf has recruited automotive manufacturer Mercedes-Benz as a premium partner and official vehicle of this year’s tournament at Kingston Heath Golf Club in Melbourne.

Basketball

The Cebi Motors arm of automotive and electrodomestic products supplier Cebi International has extended its partnership with German Basketball Bundesliga team Brose Bamberg.

Rugby League

The Kia Motors Australia branch of Korean automotive company Kia has been named as the major sponsor of NRL rugby league team Canterbury-Bankstown Bulldogs.

American Football

NFL American football team the Jacksonville Jaguars has entered into a partnership with the Fields Auto Group car dealership chain.

Football

English Premier League football club Manchester City has entered into a global partnership with motor oil company Valvoline.

Cricket

The Melbourne Renegades Australian Big Bash League Twenty20 cricket team has agreed a major partnership with the country’s leading online car sales website, Carsales.com.au.

North American stock-car racing series Nascar has reached an agreement with Old World Industries for the automotive products manufacturer’s Peak brand to title sponsor the returning Mexico Series.

German lubricants manufacturer Liqui Moly has renewed its sponsorship of MotoGP through a fresh agreement with Dorna Sports, the motorcycling series’ commercial rights-holder.

Horse Racing

British sportscar marquee Aston Martin has entered into a partnership with this year’s Breeders’ Cup World Championships US horse racing showpiece.

Football

Spanish automotive manufacturer Seat has extended its partnership with domestic club football tournament the Copa del Rey.

Rugby Union

German automotive manufacturer BMW has extended its partnership with the French Rugby Federation (FFR).

Multi-sport

Japanese automotive company Toyota has signed on as a premium partner of the Swiss Olympic Committee.

American Football

US collision repair company Caliber Collision has entered into a partnership with the Dallas Cowboys NFL American football franchise.

Used car dealership Network Q has extended its backing of the British round of the World Rally Championship (WRC) motor-racing series.