US collision repair company Caliber Collision has entered into a partnership with the Dallas Cowboys NFL American football franchise.
Although terms of the long-term deal were not disclosed, it was confirmed that the agreement will be in place until at least the end of the current 2016-17 season.
Caliber Collision will support the franchise’s ‘Military Combine’ initiative, where active members of the military will be invited to enter a competition and win the opportunity to announce a Cowboys 2017 draft pick.
In addition, the company will collaborate with the team on a series of community efforts, such as the ‘Cowboys Taste of the NFL’ programme.