AFL Aussie rules football team Melbourne FC has extended its jersey sponsorship deal with motoring logistics company Automotive Holdings Group.
The company will continue to serve as Melbourne’s principal partner, with its branding to remain on the front of the team’s jumper. The length of the renewal was not disclosed.
AHG first partnered with Melbourne three years ago and also has its branding featured on the club’s training wear.
“The partnership gives AHG’s automotive dealerships strong brand exposure and supports our position as Australia’s largest motoring group,” AHG chief executive John McConnell said. “It is particularly effective in Victoria where we now hold 39 car truck franchises at 22 dealerships.”