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Basketball Bundesliga champion targets global market with sponsor deal

The Cebi Motors arm of automotive and electrodomestic products supplier Cebi International has extended its partnership with German Basketball Bundesliga team Brose Bamberg.

The one-season deal will run for the duration of the 2016-17 campaign.

Cebi Motors will be placed in Brose Bamberg’s new ‘European Competition Sponsor’ category, which the club said has been designed for brands that want to use the Euroleague club competition as an advertising platform.

The company will be a jersey sponsor for Brose Bamberg in international competition this season, while it will also benefit from branding placement on LED advertising boards, as well as having access to hospitality facilities.

In addition, Brose Bamberg's Italian player Nicolò Melli will take part in marketing activities.