[Agency]
Formula E closing the gap on Formula 1 as a sponsorship proposition
When season six of the Formula E Championship gets under way in Saudi Arabia on November 22, there will be a brief overlap with the 2019 Formula One Championship, which ends in Dubai on December 1
Ringier Sports launched as Infront exits joint venture
The Swiss Competition Commission (Comco) has approved the takeover of the InfrontRingier Sports & Entertainment agency by Swiss media group Ringier in a move that will see it transition to Ringier Sports
Fee rises as TCM retains Asian Cricket Council sponsorship mandate
Indian sports management company Twenty First Century Media (TCM) has retained its contract to market sponsorship rights to tournaments staged by the Asian Cricket Council, with the value of the deal rising…
Endeavor Global Marketing targets growth in new markets
When the IMG agency was acquired by WME and Silver Lake Partners in 2014, some industry experts thought its marketing services arm, IMG Consulting, would be sold off under new management
DDMC Fortis gets China 2023 boost as it opens AFC sales
Today’s appointment of China to host the 2023 Asian Cup in football has “significantly increased” the probability of agency DDMC Fortis exceeding its financial targets in selling the commercial rights…
Learfield IMG College to market Big 12’s sponsorship rights
College sports organisation the Big 12 Conference has appointed the Learfield IMG College agency as its new sponsorship rights-holder
Polish MMA promoter KSW engages Lagardère Sports
The Lagardère Sports agency has agreed a deal to become the exclusive marketing partner of Polish mixed martial arts promoter KSW.
International consortium wins static board rights to Brazil’s Série A
The SportPromotion International consortium has won the right to sell static advertising board inventory for Brazil’s Série A for the next five years.
Saint-Étienne extends marketing tie-up with Lagardère Sports
French Ligue 1 club AS Saint-Étienne has struck a long-term extension to its marketing partnership with the Lagardère Sports agency.
MyWorld eyes international exposure with Toro Rosso
Formula One motor-racing team Toro Rosso has entered into a partnership with the myWorld group of companies
Scottish Rugby signs up Purplebricks as shirt sponsor
Scottish Rugby has signed a shirt sponsorship deal with estate agency Purplebricks.
The deal names Purplebricks as the back-of-shirt sponsor of the Scottish national team throughout the Six Nations
VVV-Venlo lands new stadium sponsor
Dutch Eredivisie football club VVV-Venlo has signed up temporary employment agency Covebo as the naming-rights partner of its home stadium, De Koel
League of Legends European Championship engages Lagardère Sports to drive sponsorship
Lagardère Sports has today (Tuesday) become the exclusive sponsorship agency of the League of Legends European Championship (LEC) as part of a wide-ranging deal designed to solidify its presence in the …
On the right track? Formula One in 2018 and 2019
Scott Branch, CSM’s head of marketing communications, Motorsport, reviews the 2018 Formula One season and highlights what we can expect in 2019
Barça wanted money upfront from Mediapro’s NR bid
LaLiga giants Barcelona have turned down a $300m (€264m) bid for Camp Nou Naming Rights from communications group Mediapro.
Al-Ahly secures lucrative partnership
Egyptian Premier League football club Al-Ahly has agreed a lucrative sponsorship rights partnership with the Presentation Sports agency
The Sports Consultancy to market Event Rider Masters rights
The Event Rider Masters equestrian series has appointed London-based sports and events agency The Sports Consultancy to support the sale of its sponsorship rights.
Adecco partners with Tour de France
French employment agency network Adecco has entered into a partnership with the Tour de France cycling event.