Sports Betting
AFA announces sponsorship agreement with BetWarrior, ‘strikes deal’ with Yili
The Argentinian Football Association (AFA) has announced a sponsorship agreement with Latin American betting operator BetWarrior and has reportedly struck a separate sponsorship deal with Chinese dairy…
AC Milan secures regional deal with Betsson in Latin America
Italian Serie A champion AC Milan has signed up gambling platform Betsson as a regional sponsor in Latin America
Betano lands naming rights to revamped Romanian Cup
Betting operator Betano has been named as the main sponsor of the Romanian Cup under an agreement with the Romanian Football Federation (FRF)
FIH leverages Sportradar agreement to secure BetCity.NL as first betting sponsor
The International Hockey Federation (FIH) has signed up BetCity.NL as its first-ever sponsor in the gambling category
Belgian sports industry faced with ban on gambling sponsorship
Belgium’s Minister of Justice, Vincent Van Quickenborne, has proposed a ban on all gambling sponsorship and advertising, with the sports industry to be granted a transition period before the rules are e…
FanDuel extends, expands its Yankees agreement
Prominent sportsbook adds betting category to its pact with MLB club
MaximBet signs historic endorsement with active MLB player
Rockies' Blackmon becomes ambassador for sportsbook in industry first
Flutter Entertainment brands and PointsBet sponsor MLSE teams in Ontario market
Flutter Entertainment has signed a multi-brand sponsorship deal with Maple Leaf Sports & Entertainment (MLSE) to take advantage of the newly-regulated sports betting and online casino opportunities in…
Footballers and notable athletes banned from gambling ads under new UK regulations
Top-flight footballers and other notable athletes will be prohibited from advertising gambling products in the United Kingdom under new rules outlined by the Committee for Advertising Practice today (Tuesday)
Bristol City shirt sponsor MansionBet ceases trading
MansionBet, the shirt sponsor of English Football League Championship club Bristol City, is to cease trading
Croatian FA recoups rights value in deals with Hrvatski Telekom and betting firm SuperSport
The Croatian Football Federation (HNS) has secured a four-year broadcast rights deal with Hrvatski Telekom, shortly after announcing the termination of its previous contract with Endorphin Magine
Stats Perform finalises Thai FA data and integrity deal
Sports data and technology company Stats Perform has finalised an eight-year deal with the Football Association of Thailand (FAT) to provide data and integrity services
Argentine FA agrees Asia regional sponsorship deal with W88
The Argentine Football Association has agreed a regional sponsorship deal covering Asia with betting brand W88
Red Bull Racing signs PokerStars to global sponsorship ahead of 2022 season
Formula 1’s Red Bull Racing has signed up online gambling platform PokerStars as a sponsor.
Betsson signs sleeve sponsorship deal with Chile’s Colo-Colo
Swedish online gaming company Betsson has expanded its presence in South American football by agreeing a shirt sponsorship deal with Chilean Primera División club Colo-Colo.
Parimatch extends Team Spirit shirt deal, L’Oréal Men Expert signs with Fnatic
Betting operator Parimatch has renewed its main shirt sponsorship with Russian esports organisation Team Spirit through 2022, with an option to extend at least until 2024
RB Leipzig adds 888sport as betting operator seeks German expansion
German football club RB Leipzig has signed up gambling platform 888sport as a sponsor
Bitso exchange signs São Paulo sleeve deal, Betnacional backs Recife clubs
Top-flight Brazilian club São Paulo FC has signed Latin American cryptocurrency platform Bitso to a three-year sponsorship agreement with kit branding rights.