Bitso exchange signs São Paulo sleeve deal, Betnacional backs Recife clubs

Zé Welison of Sport competes for the ball with Benitez of São Paulo at Morumbi Stadium on November 27, 2021. (Photo by Ricardo Moreira/Getty Images)

Top-flight Brazilian club São Paulo FC has signed Latin American cryptocurrency platform Bitso to a three-year sponsorship agreement with kit branding rights.

Although financial details of the agreement were disclosed, Maquina do Esports reports the deal could be worth around R$40.5m ($7.2m/€6.3m) over three seasons.

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