Betsson signs sleeve sponsorship deal with Chile’s Colo-Colo

Maximiliano Falcon of Colo-Colo celebrates after scoring during a Primera División match against Union Española on August 14, 2021 (by Marcelo Hernandez/Getty Images)

Swedish online gaming company Betsson has expanded its presence in South American football by agreeing a shirt sponsorship deal with Chilean Primera División club Colo-Colo.

The contract, which will initially run for one year, grants Betsson sleeve branding rights on the shirts of the club based in Macul, Santiago.

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