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Belgian sports industry faced with ban on gambling sponsorship

Fans of Club Brugge show their support during the Uefa Champions League match versus Manchester City on October 19, 2021 (by Julian Finney/Getty Images)

Belgium’s Minister of Justice, Vincent Van Quickenborne, has proposed a ban on all gambling sponsorship and advertising, with the sports industry to be granted a transition period before the rules are enforced.

Van Quickenborne has put forward a draft Royal Decree that outlines a significant overhaul of the traditional gambling advertising and sponsorship model. By the end of this year, according to Belgian newspaper De Tijd, the blanket ban will cover commercials on television, radio and in cinemas; advertisements on websites, digital channels, social media platforms, magazines and newspapers; advertising posters in public places; personalised advertising by post or digital means; all printed advertising material and free demonstration games designed to attract customers.

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