Sponsorship & Marketing
Aon signs up as Ryder Cup worldwide partner
Global professional services firm Aon has signed on as the latest worldwide partner of biennial golf tournament the Ryder Cup
Scottish Rugby lands title sponsor for new Super6 series
Scottish Rugby’s has announced that Fosroc Constructive Solutions will be the title sponsor of its new Super6 competition.
China Tennis Open secures three-year Fila sponsorship deal
Sportswear brand Fila has become the official sportswear brand for the China Tennis Open, after signing a three-year sponsorship deal running from 2019 to 2021
Biofreeze secures naming rights to Golden State Warriors’ practice facility
The Golden State Warriors have expanded their partnership with pain relief brand Biofreeze, which has secured the naming rights to the National Basketball Association team's new practice facility
November ruling expected for Lagardère Sports v Karlsruhe case
The Regional Court of Karlsruhe is scheduled to deliver its verdict on November 15 on the legal case between sports marketing agency Lagardère Sports Germany and Karlsruhe SC of German football’s 2. B
Novartis extends backing of EV Zug
Healthcare company Novartis has renewed its sponsorship of Swiss ice hockey team EV Zug for a further three seasons
32Red and Unibet up responsible gambling commitment in UK football
Kindred Group has announced that it will be extending its responsible gambling strategy across its 32Red and Unibet brands
Fanatics appoints former Nike executive Chandlee as CFO
Global licensed sports merchandise manufacturer and retailer Fanatics has announced the appointment of Michener Chandlee as its new chief financial officer
888sport to promote responsible gambling with Liga ACB deal
Online betting operator 888sport has entered into a partnership with the Liga ACB, the top tier of club basketball in Spain
Nike sponsorship powers expansion of Chinese High School Basketball League
The China High School Basketball League (CHBL) will expand from 84 teams in three provinces to 327 teams in 22 provinces, after a new sponsorship deal between US sportswear giant Nike and the China School…
Turkish Airlines backs Galatasaray’s Champions League campaign
Turkish Süper Lig football club Galatasaray has agreed a deal for national flag carrier Turkish Airlines to become its front-of-shirt sponsor during Uefa Champions League matches.
NBA and ESL partner to create NBA 2K20 Global Championship
Following the 2017 establishment of the NBA 2K League, the National Basketball Association is now helping to create a new global esports competition based on the popular NBA 2K video game franchise.
Land Rover signs multiyear partnership with US Ski and Snowboard
Land Rover has signed a multiyear partnership with USÂ Ski & Snowboard, in which the British luxury car manufacturer will become the official vehicle partner of the Olympic National Governing Body.
Monster Energy partners Everton, Palace and Southampton, two more clubs to be announced
Premier League clubs Everton, Southampton and Crystal Palace have announced new ‘Official Energy Drink’ partnerships with Monster Energy.
Infront nets NBA sponsorship sales role in Italy
Infront Italy, an arm of the Wanda-owned sports marketing agency, has been exclusively appointed by the National Basketball Association to market the league’s sponsorship rights in Italy.
BodyArmor becomes MLS’s official sports drink partner
Major League Soccer has signed a multi-year partnership with BodyArmor, which will become the league's official sports drink partner from next year
FEI adds Cavalor to sponsorship stable
The International Equestrian Federation (FEI) has agreed a sponsorship deal with Belgian-based equine nutrition brand Cavalor
AC Milan carries on with Piquadro
Italian Serie A football club AC Milan has agreed a one-season extension to its partnership with leather accessories manufacturer Piquadro