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Infront nets NBA sponsorship sales role in Italy

Danilo Gallinari #8 of the Los Angeles Clippers in action at TD Garden in Boston, Massachusetts. (Photo by Kathryn Riley/Getty Images)

Infront Italy, an arm of the Wanda-owned sports marketing agency, has been exclusively appointed by the National Basketball Association to market the league’s sponsorship rights in Italy.

The domestic remit marks the first time that the NBA has worked with a sports marketing agency to represent the league’s sponsorship rights in Italy.

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