Sponsorship & Marketing

Basketball

The China High School Basketball League (CHBL) will expand from 84 teams in three provinces to 327 teams in 22 provinces, after a new sponsorship deal between US sportswear giant Nike and the China School…
Football

Turkish Süper Lig football club Galatasaray has agreed a deal for national flag carrier Turkish Airlines to become its front-of-shirt sponsor during Uefa Champions League matches.

Following the 2017 establishment of the NBA 2K League, the National Basketball Association is now helping to create a new global esports competition based on the popular NBA 2K video game franchise.
Skiing

Land Rover has signed a multiyear partnership with US Ski & Snowboard, in which the British luxury car manufacturer will become the official vehicle partner of the Olympic National Governing Body.
Football

Premier League clubs Everton, Southampton and Crystal Palace have announced new ‘Official Energy Drink’ partnerships with Monster Energy.
Basketball

Infront Italy, an arm of the Wanda-owned sports marketing agency, has been exclusively appointed by the National Basketball Association to market the league’s sponsorship rights in Italy.
Football

Major League Soccer has signed a multi-year partnership with BodyArmor, which will become the league's official sports drink partner from next year
Equestrian

The International Equestrian Federation (FEI) has agreed a sponsorship deal with Belgian-based equine nutrition brand Cavalor
Football

Italian Serie A football club AC Milan has agreed a one-season extension to its partnership with leather accessories manufacturer Piquadro

Endeavor, the talent agency and sports and entertainment group that owns talent management company IMG, expects to issue 19.4 million shares at a price of between $30 (€27.0
Football

Galatasaray Sports Club has become the first Turkish club to partner Socios.com, the first application of its kind to offer blockchain-based fan tokens. Socios
Football

Italian automotive manufacturer Fiat has stepped up its association with Argentinian Superliga football team Racing Club by agreeing a short-term deal to become its main sponsor
Football

Sardinian companies Tiscali and 11 Travel Group have signed as the training sponsors of Serie A club Cagliari
Handball

Spanish insurance group Plus Ultra Seguros has extended its sponsorship of Liga Asobal, the top division of domestic club handball, into a fifth season
Football

Premier League club Leicester City has signed a partnership with Asian betting brand Yabo Sports
Women's Football

Procter & Gamble's Secret deodorant is continuing its support of women's soccer in the United States by committing $200,000 to purchase 9,000 tickets to National Women’s Soccer League games for the re…
Olympics

The organising committee for the 2024 summer Olympics in Paris is set to issue an invitation to tender aimed at sportswear manufacturers as it seeks a single kit supplier for the various French teams
Football

Spanish LaLiga football club Real Sociedad has ended its search for a new main sponsor after agreeing a deal with Asian sports media platform Goodball.com