Licensing & Merchandising
EssilorLuxottica expands Ferrari relationship
French-Italian eyewear company EssilorLuxottica has extended its sponsorship agreement with the motorsport interests of Italian automotive marque Ferrari
Barcelona appoints Legends to drive Camp Nou revenue
FC Barcelona has engaged the international division of US premium experiences company Legends to help drive greater revenue at the renovated Camp Nou stadium, while the Spanish LaLiga team has opted to…
Official blockchain partner Algorand’s Fifa sponsorship downgraded to focus on ‘technical development’
Blockchain technology company Algorand has announced it will no longer activate its sponsorship rights as a Regional Supporter of the current Fifa World Cup, revealing in a social media post that it plans…
Hummel clubs assess fallout from Elite Sports Group’s administration
Elite Sports Group, the exclusive UK brand partner to Danish sportswear firm Hummel, has gone into administration
Red Bull Racing signs New Era as part of new apparel strategy
Red Bull Racing has signed a branded licensing agreement with global headwear company New Era
Maglietta named commercial director, football at Socios
Daniel Maglietta has been appointed to the position of commercial director, football at blockchain platform Socios.com.
Maglietta has switched from his role as head of football partner acquisition
Bundesliga International CMO Naubert to assume Klein’s responsibilities
Peer Naubert, chief marketing officer at Bundesliga International, is to take over the responsibilities of Robert Klein, chief executive of the German league’s international rights sales arm, from the e…
Fanatics hires Mitchell from Portsmouth in commercial role
Global sports merchandising company Fanatics has hired Anna Mitchell as director of UK business development
EA Sports agrees Uefa Women’s Champions League sponsorship and licensing deal
EA Sports has been announced as a sponsor of the Uefa Women’s Champions League in a deal that also grants it the video game licensing rights to the women’s club competition.
Haworth joins F1 as director of commercial partnerships
Formula 1 has appointed Jonathan Haworth as its new director of commercial partnerships, SportBusiness understands.
Formerly of Warner Bros
AELTC recruits Al-Qassab as marketing and commercial director following Henderson exit
The All England Lawn Tennis and Croquet Club (AELTC) has merged its commercial, communications and marketing functions into a single position to be held by Usama Al-Qassab, the former Walt Disney marketing…
EXCLUSIVE: World Rugby revamps commercial strategy in centralised rights play
World Rugby will embark on a radical change in commercial strategy after the 2023 Rugby World Cup in France in a bid to attract new fans and generate more revenue
Liverpool expands Sorare agreement to global level
Liverpool has extended and expanded its association with non-fungible token (NFT) based fantasy sports platform Sorare
KFC France distances itself from criticism of FFF player image rights decision
KFC France has distanced itself from comments made by one of its leading executives on the dispute between the French Football Federation (FFF) and star player Kylian Mbappé over player image rights.
FFF to revise players’ image rights agreement after Mbappé dispute
The French Football Federation has acted quickly to avert the escalation of an image rights dispute with its star attacker Kylian Mbappé.
Socios retains AFA fan token rights as legal dispute settled
The Argentinian Football Association (AFA) has announced that Socios
LPGA signs deal with Dunning for Solheim Cup
The Ladies Professional Golf Association announced that performance brand Dunning Golf will be the official uniform supplier for the 2023 and 2024 United States Solheim Cup teams
Croatian FA strikes deals with EA Sports and Sorare
Video game publisher EA Sports had added the Croatian Football Federation (HNS) to its roster of national team representatives for this year’s Fifa 23 game.