Official blockchain partner Algorand’s Fifa sponsorship downgraded to focus on ‘technical development’

Fifa president Gianni Infantino and Algorand founder Silvio Micali at the time the original deal was announced. (Photo: Milken Institute).
Fifa president Gianni Infantino and Algorand founder Silvio Micali at the time the original deal was announced. (Photo: Milken Institute).

Blockchain technology company Algorand has announced it will no longer activate its sponsorship rights as a Regional Supporter of the current Fifa World Cup, revealing in a social media post that it plans to focus on the ‘technical development’ aspects of its partnership with the governing body.

This content is available to SportBusiness Sponsorship subscribers only

Talk to our team of experts about a subscription today

Already have an account? Sign in here