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Official blockchain partner Algorand’s Fifa sponsorship downgraded to focus on ‘technical development’

Fifa president Gianni Infantino and Algorand founder Silvio Micali at the time the original deal was announced. (Photo: Milken Institute).

Blockchain technology company Algorand has announced it will no longer activate its sponsorship rights as a Regional Supporter of the current Fifa World Cup, revealing in a social media post that it plans to focus on the ‘technical development’ aspects of its partnership with the governing body.

In May, the proof-of-stake blockchain was announced as a Regional Supporter of the 2022 event in Qatar and as a global sponsor of the 2023 Women’s World Cup. The Regional Supporter category is the third tier in Fifa’s sponsorship hierarchy, granting brands the opportunity to activate around a single edition of the World Cup in clearly defined territories. Algorand’s regional rights covered North America and Europe.

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