Licensing & Merchandising
Liverpool signs licensing deal with PUBG Mobile
English Premier League club Liverpool has stuck a licensing deal with mobile game PlayerUnknown's Battlegrounds Mobile, allowing club-branded outfits to feature in-game.
NRL’s Dolphins sign Adventure Kings as main sponsor, Rabbitohs enter NFT space
The Australian National Rugby League’s newest club, the Redcliffe Dolphins, has signed outdoor products retailer Adventure Kings as its principal sponsor ahead of its entry to the competition in 2023.
Inter Milan renews with Fratelli Beretta, Napoli latest club to sign Chiliz deal
Inter Milan has renewed its sponsorship deal with Italian food brand Fratelli Beretta
NFT platform is Rangers’ new back-of-shirt sponsor as energy firm checks out
Scottish Premiership side Rangers has signed up a new lower back-of-shirt sponsor in a two-year agreement with Sportemon Go (SGO), the non-fungible token (NFT) augmented reality sports trading platform
Chiliz adds Bologna to Serie A set
Blockchain provider Chiliz has signed Bologna as the fifth club in its Italian Serie A football roster
Race on to secure Champions League crypto rights, including regional sponsorship
Uefa and its appointed agency Team Marketing are inviting bids for licensing rights to the Uefa Champions League in the cryptocurrency, non-fungible tokens (NFTs) and fan token space, including the opportunity…
EA extends FIFPro deal amid ongoing Fifa discussions
Electronic Arts, the parent company of video game developer EA Sports, has agreed a long-term extension to its licensing deal with FIFPro, the global union of professional football players, as it continues…
Rario wins NFT role at Abu Dhabi T10 cricket tournament
The Abu Dhabi T10 cricket tournament has added digital collectible platform Rario as its non-fungible token (NFT) partner
Puma and Royal Challengers to release ‘athleisure’ range
Sportswear firm Puma and Indian Premier League cricket team Royal Challengers Bangalore are releasing a range of 'athleisure' clothes
Cryptocurrency platform Bitci’s sport sponsorship track record key to Fiba deal
The International Basketball Federation (Fiba) conducted an exhaustive review of its blockchain-related sponsorship options before choosing Turkish company Bitci as its global partner in the category
LaLiga strengthens NFT presence with Dapper Labs partnership
Spanish football's LaLiga is significantly enhancing its presence in the non-fungible token (NFT) ecosystem by securing a partnership with NBA Top Shot creators Dapper Labs
WNBA partners with Dick’s Sporting Goods
Prominent retailer to carry wide array of official league merchandise in stores
Commercial director Neill makes early RLWC2021 exit
Jonathan Neill, the commercial director at the organisers of the 2021 Rugby League World Cup in England, is to leave his role at the end of this month
Coyotes bring back Kachina logo as part of wider rebrand
The National Hockey League's Arizona Coyotes have brought back the popular Kachina logo ahead of the 2021-22 season part of a wider rebrand
Topps retains Uefa club competitions contract with NFT elements included
Manufactured collectibles company Topps has extended and expanded its deal with Uefa, European football’s governing body, and will now create versions of selected products as non-fungible tokens (NFTs).
LaLiga continues blockchain drive with Socios.com
Spanish football’s LaLiga has become the latest rights-holder to sign an agreement with Socios.com.Â
The company becomes LaLiga’s Global Fan Engagement Partner. The foc
NFT first for rugby league as RLWC2021 signs with NuArca
The organisers of the Rugby League World Cup 2021 will launch the first-ever official non-fungible token (NFT) marketplace in the history of the sport through a new agreement with NuArca
Lega Serie A centralises video game rights of 14 clubs with EA Sports deal
Italian football’s Lega Serie A has signed a new, multi-year agreement with video game developer EA Sports including both sponsorship and licensing elements.